Case Study · Our Own Overhaul

We rebranded our own company — in two weeks, not three months

ThinkOpen redesigned and rebuilt thinkopen.net end to end: a new brand, ~24 pages, fully bilingual, custom software, and an AI-curated news feed. Here's the before and after — and what the same project costs at a traditional design firm versus with us.

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Why We Rebranded

Our old site looked like everyone else's

The old thinkopen.net was a dark, template-style security page. It looked like every other managed IT shop — and it said nothing about what actually makes us different: we don't just defend businesses, we build the software that runs them.

The new identity — navy and teal, the open-square mark, and the line "Secure the business. Build what runs it." — tells the real story: enterprise-grade security, AI, and custom software, sized for small business. Every page now leads with the customer, not the jargon.

And we built it the way we build for clients: AI-augmented, in-house, on our own stack. That's why it took two weeks instead of a quarter — and why it cost a fraction of agency rates. This page is the proof.

The Economics

What an overhaul like this costs

Same scope — brand system, ~24 pages, bilingual, custom motion, an AI news feed, full copywriting. Priced two ways.

Traditional design firm

Agency design + build, this scope

Project cost$0K

Timeline0 weeks

ThinkOpen · AI-augmented

In-house, on our own stack

Project cost$0K

Timeline0 weeks

0%lower cost

0%faster turnaround

The difference isn't corners cut — it's AI doing the heavy lifting with senior engineers steering. You get the enterprise result at small-business economics. That's exactly what we'd do for you.

Before & After